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Kudos About Kaye’s Coaching and Speaking Ellen’s a Celebrity Client List Special & Unique Services Ellen’s Bio Contact Us |
Successful Speech Needs Vision, Careful
Preparation
By One form of
persuasive communication is writing a speech, said ▪ The
vision. You first must have a clear objective for this speech. Ask
yourself, what is the desired outcome or result from presenting this speech? ▪ Topic-specific
research. You can find
information to support your presentation in a variety of places including Web
sites, trade journals, newspapers, books, quotes, surveys and reports, government
or association statistics, and so on. If your company or organization has
conducted any kind of research, you'll want to consider incorporating some of
that information into your speech if it helps you make your point.
▪ Audience-specific
research. It is critical
to fully understand the needs of your audience. This helps you gear your
presentation in substance and style to the group you wish to influence. One
way to accomplish this is through telephone interviews. Ask your event
planner to give you a list of up to 12 audience members. You want people who
will be a good representation of the whole audience. Topics you may
want to cover in this interview include what concerns they have, how these
issues have been addressed and potential solutions to the issues raised. Get
as much detail as you can to these questions. When writing
your speech, use some of the examples you've culled from these interviews.
This will help make a big impact in your speech. For example, to emphasize a
point, you might say, "As a matter a fact, John Smith in your Dallas
office told me...'' This is particularly important when you are
To write a powerful
speech: · Create a clear vision of the result of your
speech. · When giving an objective to your audience,
include a deadline. · Conduct research specific to your topic. · To have an impact, use quotes, anecdotes and
relevant statistics. · Use telephone interviews to learn about your
audience. · Give your audience a call to action. Not
researching your audience can be disastrous. ▪ Call
to action. Another
important element of a successful speech is asking the audience to do
something specific. Somewhere in the body of your speech, generally toward
the end, you will want to ask your audience what action it will take to make
the vision happen. ▪ Start
strong. A powerful
opener like a provocative question, startling statement, interesting fact or
quote that captures attention is a good way to grab the audience from the
outset. Overwhelmed
with Writing and Delivering an Upcoming Presentation,
Report, Speech or Talk? Take the
pressure off! To discover exactly how to make this process fast and painless,
you must know the process of building a speech that will blow away your audience
(or boss, staff, clients, peers). Master this process with the professionally
designed, step-by-step Speech Writing System© designed by leading
authority and For rave reviews on your next Quarterly Report, pitch to
clients, speech to staff, or presentation to the Board; for expert skills and
help writing, rehearsing and delivering your next presentation, contact: Phone: 480-391-9888 ellen@ellenkaye.com ww.ellenkaye.com _______________________ Books
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